Tuning Out the Noise: Timeless Investing Advice that Works

Apr 18, 2025 Dave Homan Posted in Articles

Today’s financial media is a constant stream of opinions, predictions, and product promotions – all presented as “advice”. Unfortunately, this so-called advice often sounds so convincing that it can tempt even disciplined investors to take impulsive action. But reacting impulsively can lead to costly mistakes. Instead, let’s take a look at a few tips to help you stay focused and keep your investment plan on track.

 


 

Don't Confuse Market Volatility with Risk

Risk is the potential of permanent loss, whereas volatility simply represents a change in value. Volatility is the short-term norm for the stock market — the rhythm of buying and selling, causing prices to adjust up or down in the short-term. The key is to have a diversified portfolio with an appropriate level of risk to capture long-term growth.

Big Bets Belong in Casinos, Not Your Retirement Account 

Holding concentrated stock positions or complicated investment vehicles in retirement funds is a bet that may or may not pay off. Few people can afford the consequences if it doesn’t — especially as they are quickly approaching retirement. People have many reasons for trying to catch up in a hurry, but it is good to recall the old fable about the tortoise and the hare. A thoughtfully executed, long-term investment plan is one that will help achieve the goal of successfully finishing the race.

Understand the Fees You are Paying

Fees matter over time. Unfortunately, some forms of compensation (such as commissions or fund expenses) are not always transparent and do not always appear on investment statements. Be clear on how much you are paying, and if the investment vehicle is overly complex, you might want to reconsider. People tend to overlook fees if they are not apparent or if there is some sort of “guarantee” involved.

Accept that Market Risk isn't the Only Risk

Purchasing power and longevity risks are equally as important to the success of a long-term investment strategy as market risk. Having a professional help create a financial plan that takes into account inflation and life expectancy allows you to determine how much market risk you need to comfortably take to reach your goals.

Gold is for Glitter, Not Your Life Savings

Gold and similar commodities have historically been poor investments. Gold pays no income, unlike stocks and bonds, and it is impossible to value because the precious metal is unpredictably based on supply and demand – often driven by fear, not fundamentals.

Embrace a Global Approach to Reduce Portfolio Risk

Holding international stocks and bonds in your portfolio reduces your investment portfolio’s risk over time. Annual tables of investment returns illustrate the advantages of global diversification and the futility of market timing or having too much of a U.S. market bias.

Don't Assume that Politics Drive the Markets

Many people are passionate about their political beliefs. While politics can have a short-term influence on the market, data shows that the market is resilient. Historically it has returned to its fundamentals despite which party was in power. Making financial decisions based on politics is not a wise practice.

Your Advisor isn’t a Fortune Teller – And that’s a Good Thing

Investing in broad market index funds has increased in popularity in recent years as market timing and higher cost solutions have fallen out of favor. Unfortunately, despite overwhelming data and logic supporting the futility of successfully getting in and out of the market, investors struggle with their emotions when the markets roil. One of the best things you can do is listen to your adviser before you lock in your losses by selling when the market is down. Consistently predicting the short-term movements of the markets is impossible,  it is better to follow your advisor’s advice and stay the course.

 


 

Markets will always fluctuate, but your investment decisions don’t have to. By tuning out the noise and focusing on time-tested principles, you’ll be better positioned to stick with a plan that works for your financial life. When uncertainty creeps in, remember that staying committed to your long-term goals is often the most powerful investment strategy of all. Keep perspective, stay informed, and lean on trusted advice to guide you forward.