Aug 28, 2025 Willow Creek Wealth Management
Category: Articles
Jul 25, 2025 Willow Creek Wealth Management

This past quarter brought plenty of ups and downs – and ultimately, higher than expected returns. It also serves as a powerful reminder of two core investment principles: (1) markets can change direction quickly, making it hard to time them, and (2) maintaining diversification remains one of the best ways to weather uncertainty. While these ideas are often repeated, they can be easy to overlook in the heat of short-term market swings, when emotion tempts investors to make decisions that could be harmful in the long run.
Jul 25, 2025 David Lawrence

While applying to college may be the most stressful part for students, figuring out how to pay for it is often just as overwhelming for parents. The financial burden of higher education can often feel like taking on a second mortgage. Fortunately, with the right knowledge and planning, families can make more informed and manageable choices.
Posted in Articles
Read moreApr 24, 2025 Willow Creek Wealth Management

A famous 20th century investor and fund manager, Sir John Templeton, once called the phrase, “This time it’s different,” the four most dangerous words in investing. The idea that the present is somehow “different” often arises from our natural tendency to magnify the present. The challenges we face today tend to feel monumental because they’re immediate and personal. And yet, history has shown that patience and perspective are powerful tools, especially in uncertain times.
Apr 18, 2025 Dave Homan

Today’s financial media is a constant stream of opinions, predictions, and product promotions – all presented as “advice”. Unfortunately, this so-called advice often sounds so convincing that it can tempt even disciplined investors to take impulsive action. But reacting impulsively can lead to costly mistakes. Instead, let’s take a look at a few tips to help you stay focused and keep your investment plan on track.
Posted in Articles
Read moreJan 30, 2025 Heather Belli
Jan 23, 2025 Timothy Admire
Feb 14, 2024 Jason Gittins
Jan 26, 2024 Willow Creek Wealth Management

Towards the end of each year, it is common to see financial forecasts being issued for the year ahead. Market analysts and financial pundits put forth estimates of where the market will end the year and how the economy will perform.
Posted in Articles, In the News, Market Commentary
Read moreJan 26, 2024 Timothy Admire