Market Commentary: Summer 2026 - The SpaceX IPO

Jul 21, 2026 Willow Creek Wealth Management Posted in Articles, Market Commentary, NBBJ

Why the Most Exciting Stock Isn't Always the Best Investment

Over the last quarter, many clients asked us about the SpaceX initial public offering. It was the largest IPO ever, by a significant margin, and it made a trillionaire of its founder, Elon Musk. Shares started at $135 per share and surged past $200 in early trading, briefly pushing SpaceX's total value from $1.8 trillion to above $2.6 trillion, making it one of the most valuable companies in the world. This was the kind of debut that gets everyone talking. 

What does all this mean for the markets and investors? Is it the entry point for one of history’s great companies, or part of an overhyped mania? Should investors buy in no matter the cost?

The Valuation Problem

The short answer: no one knows yet. Only time will tell whether today’s investors will be rewarded or if it will take many years, if ever, to recoup their initial investment. Here is what we do know: based on current earnings, SpaceX is considered pricey by most market commentators. The easiest way to judge this is to compare the company’s earnings to its current share price and then compare that ratio to other similarly sized companies. SpaceX has sales of “only” $19 billion, while its current market value is $2.3 trillion. That value is similar to Amazon or Microsoft – companies with $743 billion and $318 billion in sales, respectively. In other words, SpaceX has relatively meager sales but is trading like well-established companies with far more significant earnings. Its share value currently far exceeds its sales, which will likely be the case for many years to come. 

Learning from IPO History

Historically, the initial rush of an IPO high does not typically translate into positive long-term returns for investors. According to data on the 15 largest U.S. IPOs since 2006, the average stock declined 50% at some point during its first year as a public company. On average, these mega-IPOs finished their first year 33% below their IPO price. Buyer beware. 

The Problem with Following the Hype

Investor caution shouldn't stop at mega IPOs like SpaceX. While the SpaceX offering has dominated recent headlines, it's worth remembering how quickly market darlings can fade. Gold, once the focus of intense attention, is now down 25% from its January highs. Bitcoin, down 50% from its October 2025 peak, tells a similar story. The same goes for the Magnificent Seven (Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, and Tesla), which captured headlines and investor capital for years. Yet in the first half of 2026, all seven collectively fell –2%, while the S&P 500 finished up 10%. 

"The most exciting stories rarely produce the best returns, particularly over the long term."

This pattern extends beyond large-cap US equities. The MSCI Emerging Markets Index returned 24%, while the Russell 2000 gained 23%, both soundly beating the S&P 500's 10% gain. Notably, these markets received a fraction of SpaceX's media attention. The lesson is clear: the most exciting stories rarely produce the best returns, particularly over the long term. 

The Real Lesson for Investors

SpaceX represents genuine technological achievement, and its story is easy to get excited about. The company has legitimately disrupted space exploration and does have some viable underlying businesses. But a great story isn’t the complete picture. Price matters tremendously. The investors most likely to profit are those who avoid the hype, stay disciplined, and stay diversified across underappreciated sectors. At the end of the day, we maintain portfolios tilted towards value investing, where long-term performance has proven to be higher, as opposed to investing in whatever hot or speculative trend is currently cycling through the market. 

This same pattern holds true for market news in general. Markets can and will be impacted by any number of events, but it is very difficult to know how these will play out over both the short and long term. The trick is not to get caught up in the moment and to understand that the smart game is the long game. 

The most exciting investment story is rarely the best investment. And that’s a lesson worth remembering the next time headlines scream about a record-breaking IPO. 

 

Additionally published in North Bay Business Journal

Market Update - Summer 2026

Get up to date with Portfolio Manager, Griffin Sheehy, as he provides his insights in this quarter’s Market Update video.

Q2 2026 delivered standout returns across equity and fixed income markets, reinforcing the power of staying invested and diversified. In this video, we break down quarterly and long-term performance across asset classes, then turn to the quarter's biggest headline—the historic SpaceX IPO—exploring what it reveals about valuation risk, IPO history, and the danger of chasing hype. As always, the lesson holds: the most exciting investment story is rarely the best one, and disciplined, long-term thinking remains the surest path to reaching your goals.