There are ways to bring discipline and more impact to the gifts you give
American charitable giving is the largest in the world, exceeding $300 billion per year given to over 1 million charities.
Like you, my mailbox overflows this time of year with solicitations from many organizations supporting worthy causes — locally, nationally, and internationally.
Deciding how much to give and to whom is challenging at best. Many of us give because we are loyal, enjoying our symphony, supporting our religious organizations, supporting our alma maters, or helping our communities. Emotional satisfaction is not to be undervalued.
Yet, according to a 2010 study conducted by the San-Francisco based Hope Consulting, two-thirds of all donors report doing no research at all related to their charitable giving. Giving from the heart is a worthy reason, but I encourage you to spend a little time on Charity Navigator, GuideStar, or Wise Giving Alliance to see how the nonprofit is rated, how much of your donation will actually go towards fundraising vs. programs, etc.
Here are a few additional ideas to make your charitable giving more impactful:
Rule No. 1: Give on your schedule, not the charity’s.
There are many ways to reap the tax benefits of end of the year charitable giving without forcing yourself to put a Dec. 31 deadline on your calendar. One easy way is set up a Donor Advised Fund at your local community Foundation or at many Custodians like Schwab or Vanguard. DAF’s allow you to reap the tax benefits in the year of your gift but pass the cash to the charity on your own schedule in future years. You can use appreciated assets (stocks, mutual funds, etc.) and avoid paying tax on those gains. (Consult with your financial planner or CPA for specifics).
Rule No. 2: Impact giving: What impact will your donation make?
Will it be a drop of water in the ocean or will it really make a significant difference where you want it to? Keep in mind that over 85 percent of donations go to churches, alma maters, civic organization and alike. Less than 15 percent go to human service charities that provide food, shelter, youth support, disaster relief, and other services. Where can your hard-earned dollars do the most good?
Rule No. 3: Don’t micromanage
Telling a charitable organization that you want your gift to go to a specific area just handcuffs the nonprofit. You’ve picked a great charity, so trust them to solve the problem.
Rule No. 4: Help the charity help themselves.
Ask the charity how they prefer their donation to be given. Challenge grants, where the charity can leverage your donation with matching grants, can sometimes generate two or three times the dollars than a straight donation.
Rule No. 5: Focus.
Writing $50 checks may feel good, but giving a few organizations $1,000 each may do much more good. Fund-raising is a major cost to charities, and larger gifts are more efficient for them to receive.
Rule No. 6: Plan.
Develop a personal giving plan. Many people give a percentage of their earned income each year to charity. Whether it is a percentage or a flat dollar amount, making a commitment at the beginning of the year will help you with your decisions. Start with the causes you want to support (arts, education, etc.), then narrow it down to location (community, national, international, etc.) and find the best charity whose mission that meets these goals.
Rule No. 7: Family philanthropy
Be a role model for your entire family. I have seen the benefits of family giving, and it can be extraordinary. Whether you work at the Food Bank or donate money to the United Way, explain why you do these things to your children. You can all share the joy of giving, build a “team spirit” on choosing the charity, learn financial responsibility and accountability on budgeting for charitable giving and share with your children (and even your grandchildren) some of the values you feel are important in your lives.
Happy Holidays and happy giving!
- About the Author
- Recent Posts
Bruce is a Certified Financial Planner, Wealth Advisor, and Chairman of the Board at Willow Creek Wealth Management. Willow Creek is a fee-only financial planning firm in Sonoma County, CA serving clients throughout the San Francisco Bay Area and across the country. Willow Creek offers comprehensive financial planning encompassing investment management, retirement planning, tax planning, charitable giving, sustainable investing, and more.