Timothy Admire

Timothy Admire
President & CEO, Managing Partner

“Businessman and writer Max De Pree said, ’We cannot become what we want to be by remaining what we are.’ In the same vein, we strive to continuously find new, more effective ways of delivering the premium client experience. We do this by successfully utilizing new technologies and the diverse skillsets of our team so that we can maximize the time that we invest into our most important asset: our clients.”


CONTACT: [email protected]

My role at Willow Creek has grown over my years on the team, but I always remain passionate about a few things: leadership, efficiency, consistency, and client experience. In my role as CEO, I am excited to add another passion: helping to craft the vision of the firm for the future and work together with our incredibly talented and experienced team toward that vision. I believe that our organization’s vision should be bold enough that we will never truly reach it, but that it is always our guiding star 

It is this deeply rooted compass of Willow Creek - our mission, vision, and core values – that originally led me here. From my career beginnings out of the University of California, Davis, I spent eight years with the Trust and Investment Management Group at Exchange Bank in Santa Rosa. While eventually becoming an Assistant Vice President and a bank officer, I learned the intricacies of client care, back office operationscompliance, technology, and portfolio management. also realized how much I enjoy leading teams and ensuring they have the resources, guidance, and support they need to do their jobs effectively and provide the highest level of client service and experience. 

To paraphrase Max DePreeI believe very strongly that the role of a leader is to enable his or her team to realize their full potential, and I am proud that we continue to pursue our highest standards of client care as a unified team. As we grow and evolve as a firm, we will build on our strong client-first foundationincrease the depth of our expertise, and empower our team to set and reach ever higher standards of client experience.   

ON A PERSONAL NOTE: Like so many of us at Willow Creek, I was born and raised in Sonoma County. Currently, I live in Windsor and have since 2008. I have been an active member of the Sonoma County Sheriff’s Office Search & Rescue (SAR) Unit since 2009, and I currently serve as a search manager and duty officer. You can learn more about my experience and passion for SAR in this video. 


  • BA in economics, University of California, Davis



Read the latest from Timothy

State of the Firm 2023

As we step across the threshold into a new calendar year, I see this time as an excellent opportunity to reflect upon the past 12 months here at Willow Creek and look ahead to what we can achieve going forward into 2023 and beyond. Though 2022 continued to throw challenges at each of us, we […]

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State of the Firm 2022: Thoughts on Partnership

As we leave the past year behind and look toward 2022, I want to share our gratitude for your partnership and trust through yet another tumultuous year. Socially, politically, and emotionally, many of our connections have been put to the test, and it is such an incredible privilege for us to continue to strengthen our […]

Read More… from State of the Firm 2022: Thoughts on Partnership

How to Protect Yourself from Online Threats

In light of the increasing number of cyber attacks and data breaches in today’s technology-driven world, it is a good idea to always be mindful of protecting your own personal information when communicating via email or accessing financial websites. To this end, we have assembled the following list of tips to help minimize your risk […]

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