Jason Gittins

Jason Gittins, CFP®
Director of Advisory Services, Managing Partner, Senior Wealth Advisor

“Consistency and discipline are critical characteristics of long term success. Don’t underestimate what you can achieve.”


CONTACT: jason@willowcreekwealth.com

My financial career began at Willow Creek more than two decades ago, and I am incredibly proud of the team we have built and continue to grow. In my experience, it takes both patience and enthusiasm to encourage clients to share their dreams, goals, and money-management concerns, and I truly enjoy the conversations I am able to have with clients about the thoughtful investing and disciplined planning that are critical to financial success. 

My core area of expertise and interest is around tax planning, and I see every interaction with clients as an opportunity to demonstrate our value as advisors and convey our respect and appreciation for the relationship we have built together.

I am also proud to support our amazing community through volunteerism, and I have served on various nonprofit committees, including Ceres Community Project Board of Directors, Food for Thought, Sonoma County Community Foundation’s Professional Advisory Group, and Sixth Street Playhouse. I am currently a member of KRCB’s Investment Committee. 

ON A PERSONAL NOTE: I am a lifelong Sonoma County resident, and I live in Santa Rosa with my familyI enjoy running, biking, and hiking in Annadel State Park. 


  • BA, Sonoma State University 

Read the latest from Jason

10 Ways to Teach Children Financial Literacy

In our wealth management practice, we are often asked how our clients can best teach their children about money to help them down a path to becoming prudent financial managers as adults. Gained in more than three decades of service, the following are some of the best techniques we’ve learned to help families pass along […]

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Improve Your Financial Health

Blood bath. Frenzy. Sell off. Spooked investors. Wild session. Stocks plunge. Crazy market swings. These are just a few of the sensational phrases the financial media use to describe stock market activity. These phrases are designed to evoke emotions like excitement, anxiety, and even downright panic, and the intention in using phrases like this is to compel the audience to take an action. Whatever action you are urged to take […]

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Getting to ‘Emotional Neutrality’ on Investing

One of the first topics a good financial advisor always discusses with new clients is their financial and emotional tolerance for risk. Just as we need to know their financial capacity to take risks with their money, it is as important that we understand our clients’ emotional comfort level with investing. Do they recognize what role emotions play in their financial life? Are their decisions swayed by fear, greed, confidence, or regret?   […]

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