Dave Homan

Dave Homan, CFP®
Senior Wealth Advisor

“I enjoy working with our clients to produce creative solutions to solve financial matters — making the complex seem simple.”


CONTACT: dave@willowcreekwealth.com

My experience owning a local marketing company has served me well in advising others about the opportunities, challenges, and nuances of owning a small business – including managing for taxes, retirement planning, business succession, and strategic planning. I love to combine my analytical acumen with my personalized advisory skills as I help business owners and others make informed decisions about their personal and professional wealth.

I work with many individuals and families preparing for and transitioning to retirement: focusing on cash flow distribution strategies, retirement planning, and providing clients with solid fundamentals in long-term investing. I offer a very personal and custom approach to the planning process because every client has unique needs, preferences, and opportunities.

Prior to joining Willow Creek Wealth Management, I was a senior wealth advisor at a wealth management firm in San Rafael, where I specialized in portfolio management and financial planning for high-net-worth individuals. In addition to more than 15 years of wealth management experience, my professional background includes research and data analysis for a global financial institution. I am also a member of the Financial Planning Association.

ON A PERSONAL NOTE: A long-time resident of Sebastopol, I live in west county with my wife Jina and our three children. I am involved in youth sports, coaching Little League, softball, and youth football.


• MS in financial planning, Golden Gate University
• BS in business management information systems, California State Unversity, Chico

Read the latest from Dave

Investment Mistakes During an Election Season

You are not alone if you believe the outcome of the upcoming presidential election will impact the markets. According to a recent survey from asset manager Hartford Funds, 93% of investors polled believe the presidential race will affect the stock market. Around election time, a quick scan of social media or a friendly conversation with […]

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Tune Out Investing Noise, Tune in Solid Advice

Media outlets are full of daily investing “advice” in the indistinguishable form of facts, opinions, and even advertisement of financial products. Unfortunately, this “advice” often seems so convincing that investors feel the urge to take impulsive action. Often, these actions lead to costly investment mistakes. Here are a few tips to help keep your investment […]

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To Roth or Not to Roth?

Many earners are in the smart retirement savings habit of making pre-tax contributions to company or individual retirement plans, such as a 401(k), 403(b) or SEP IRA. Strong incentives include a tax deduction for the contribution and often some form of employer match or contribution. Accumulated contributions are then invested, usually in stocks and bonds, […]

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