Bruce Dzieza

Bruce Dzieza, CFP®
Founder and Chairman of the Board, Partner

“Our financial lives are full of landmines. Our goal is to help clients take the road to financial success by identifying and defusing these landmines so the road is clear.”

JOIN DATE: 1982 (Founder)


As Willow Creek’s founder, our firm’s roots and core values spring from my early and ongoing passion for serving my clients’ highest wealth interests with far-reaching advice. I find so much joy in helping families determine what money means in their lives, and how they can effectively connect it with their personal, professional and philanthropic goals. As founder and CEO, it is imperative for me to create a collaborative and family-friendly team culture, while continuing to work directly with clients on their life goals. I also keep an eye on our strategic vision and am a mentor to new team members. I count on my creativity and experience to add value to the firm’s investment committee, and I help the firm with innovative financial planning solutions.

Prior to founding Willow Creek, I gained broad financial planning experience, with particular experience in asset management and real estate. Drawing on my experience and credentials, I regularly share insights with the local, regional, and national press, including The Press Democrat, NorthBay Biz, The San Francisco Chronicle, and The Wall Street Journal.

ON A PERSONAL NOTE: I was born in Brooklyn, NY, and my family moved to California in 1956. My wife Susan and I live in Sebastopol. Charitable giving and volunteerism are important parts of my life, and I volunteer on many advisory boards focusing on issues related to at-risk children and teenagers, the environment, and the arts. Most recently, I joined Sonoma State University’s Green Music Center Board of Advisors. In my spare time I enjoy hiking, music, reading, and working in the garden.


  • BA, Sonoma State University


Read the latest from Bruce

A Message from Willow Creek Founder Celebrating Juneteenth

Originally published June 19, 2020 To remain silent and indifferent is the greatest sin of all. –Elie Wiesel Two years after the end of WWII, my father, a recent Polish immigrant and Holocaust survivor, took a bus trip from New York City to Washington, D.C. to visit his aunt, one of his few remaining family […]

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7 Ways a Financial Planner Can Improve Your Business

According to American College of Financial Services, 60% of business owners don’t consult a financial advisor. Yet the Small Business Administration documented that only 50% of small businesses are still around after five years. Here are some of the ways a professional financial planner can help you beat the odds. Creating and Coordinating Business and […]

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Thoughts from our CEO, Bruce Dzieza

In this current age of unprecedented international chaos and uncertainty, I’ve observed that many of my clients, friends, and family members—and myself—are concerned about the varied, wide-ranging ways that COVID-19 will affect their lives. From cancelled events to school closures to remote working protocols, it seems like, suddenly, nothing around us is familiar or predictable. […]

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